Having been raised in a diverse country, Chinoys are resilient to disruption and are not afraid to go out of their comfort zones on their quest for excellence. They do not just conform to simply being movers or doers but instead as prominent figures in the community.
Given these, the campaign DiverCHIty is launched for all proud Chinoys in line with Chinoy TV’s 8th year anniversary acting as a pillar in the Chinese-Filipino community. The campaign aims to gather individuals/groups who share the same cause of promoting diversity, individuality, and unity amongst the Chinese-Filipino Community.
To commence the campaign and celebrate the Chinese New Year, a series of events are lined-up which comprise the DiverCHIty run that aims to promote a healthy physique and develop your Chi (Body’s positive energy).
DiverCHIty Run is integrated with Affinitea Run and will be composed of Chinese theme and elements such as Red/Gold Singlet, Lion & Dragon Dance and Angpao. Covering race distance of 3k, 5k and 10k.
This event gathers key representatives from the Chinese community such as Schools, Businesses, Organizations and all major Chinese Associations in the country.
Date: February 17, 2018
Venue: SM by the Bay
Inclusions: Singlet, Bib, Loot bag
Online registration will be available via www.chinoy.tv as well as on-site at selected Chris Sports and Deuter branches.
DiverCHIty run is presented by Chinoy Tv and Affintea races co-presented by Filipino Chinese Chamber of Commerce and Industry (FCCCI), In partnership with FWD Insurance, Jeunesse, Vital Purified Drinking Water, Federation of Filipino Chinese Alumni Association Inc., Hong Kong Chamber of Commerce of the Philippines Inc., Dr. Kong, Cadbury 5Star, Tang, Tiger Energy Biscuit, Oreo, Eden Cheez Whiz, Australia Harvest, Zesto, Azumi Boutique, Eurotel and Vikings Buffet.
Diverchity campaign seeks to reach the entire Chinese-Filipino community with the help of Trendspotting with event promotion as its official Publicity & Marketing partner and with the help of media partners, Manila Bulletin, Business Mirror, Pilipino Mirror, BM Health & Fitness, Philippine Graphic, Manila Standard, The Manila Times, Manila Shimbun, Peoples Journal, Peoples Tonight and Women’s Journal.
Online partners include: WhenInManila.com, Kikayrunner.com, RunningDiva.com, Psst.ph, PinoyFitness.com.
Chinoy TV is also proud to announce that the 2017 Ms. Chinatown title-holder Ms. Joy Wu will be representing the country on the 2018 Miss Chinese International Pageant in Hong Kong on February 3, 2018. This will be the first time for the Philippines to be represented on the said international pageant.
Miss Chinese International Pageant (MCIP) is an annual event that is well-known in the Chinese community around the world. Since its inception in 1988, Organized by Hong Kong-based Television Broadcasts Limited (TVB), MCIP has produced many successful and well-known artists including Michelle Reis, Anita Yuen, Christy Chung and Linda Chung.
Let us join hands in cheering for our country’s bet as we continue to bring pride to the country and the Chinese-Filipino community.