Ipanema sandals and flip flops are not just for summer but can be used all year round. Here in the South where people are more laid-back, usually dress in cool and comfy outfits such as walking shorts, t-shirts and flip flops. We roam the malls, cafeterias, hospitals, practically everywhere dressed casually as if it’s an extension of our homes and don’t care what people would say about our “feel at home” attire, lol. Therefore, we dig Ipanema!
Recently, Ipanema released its newest collection in a romance-themed event dubbed the Ipanema Perfect Pair at the Trinoma Activity Center! Lots of activities prepared for the guests which started at 10am and lasted til closing hours of the mall and included Nail Art & Foot Spa, DIY Flower Crown & Foot sticker tattoo and Make-up and Hair Styling. Lovely floral inspired photo booths were in place so people can take their instagrammable selfies or groupies.
As guests waited for the main event, the appearance of Gerald Anderson, a fashion show of 3 lovely ladies and announcement of the lucky lady who will get some time alone with the actor, some were busy at the “makeover” area.
The Ipanema summer style collection was designed and is reflective of the different personas and tastes of Ipanema’s fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares ELRO Retail Corp. Head of Marketing Cecille Loretizo. “That is why for their newest collection, they’ve introduced three cool and individual styles – all designed to match different, free spirited personalities and identities.”
Photo: Ipanema
Through an exciting fashion show, the 3 chosen finalists – those who posted the best ‘selfeets’ in the online Facebook promo – took the runway to show off the distinct Ipanema summer styles: Sweet & Dainty, Sexy Chic, and Bold & Artsy! Adding more thrill and suspense, the participating girls picked a random Ipanema pair and modeled down the catwalk with their masks to hide their identities.
The lucky winner of Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson, one of the hottest young actors today, plus an exciting all-expense paid trip to the Shangri-La Mactan, Cebu!
Really lucky girl! I was trying to get a closer shot but he’s so fast and very ellusive hahahaha.. Congratulations, girl!
For more updates about Ipanema’s newest collection, visit their Facebook account: https://www.facebook.com/IpanemaPhilippines.
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