SM Woman Summer Collection 2017

Summer is coming at SM Woman and they recently released the collection for 2017. Various cuts, colors, and patterns worn and paraded by the gorgeous and beautiful models at the #SMWomanSummer #FashionForEveryWoman spring/summer show at SM Makati last March 1st.

Driven by a global perspective and a long-standing history of being a go-to womenswear retailer, the new SM Woman is ready to set a standard that sits above both local and international competition. The new SM Woman caters to discerning women of style; women of informed taste, eclectic references and specific influence.

All White Everything

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

Whites are so in during summer months because they are so cool to wear, may it be at the beach, while malling, traveling, basically anywhere you go! All-white is reinvented in resort-ready fabrications but still done up in effortless silhouettes and off-shoulder sheathes.

Available in Long Tunics, Maxi Dresses, Drop Shoulder Dresses and (Got To Wear) GTW selections. Would you believe that these “whites” sell starting at Php799.75? Amazing price, right? Outside SM Woman, these would cost a thousand pesos and up!

My fave in these particular white collection below.

SM Woman Summer Collection 2017

SM Woman is a brand that caters to every woman, fit to clothe all ages, body types and lifestyles with product lines that run the gamut from up-to-date fashion, active wear, sleepwear, and intimates.

Block Party, Plant Life, Surf Lessons, Yacht Club and Mesh Hall

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

Beach outfits that are so fashionably stylish and trendy with affordable price tags which start at Php799.75! Amazing attention to details, trendy colours, mesh cover-ups with floral appliques, swimwear that will stand-out amongst the rest.

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

The beachwear collection begins with a printed lineup of Botanicals, the look is elevated kitsch of the best kind. Its swimwear separates tailored in sharp shapes: with only grommels, knotting and ties for detail.

Resort Wear

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

Resort for SM Woman’s summer/spring 2017 is a study on volume. They are generous day dresses segmented with slits, asymmetric flounces paired with cropped ruffle trousers. The poplin collection does well with an exaggerated touch, a constant interplay between pleats and drapery.

SM Woman Summer Collection 2017SM Woman Summer Collection 2017

SM Woman Goes Global

The visual campaign is brought to life by an international roster of models from Ford Modeling Agency. The women were flown-in from New York and were selected to represent the archetypes of the new SM Woman.

A Celebration of All Women

Sm Woman’s S/S ’17 is two things: an ode to summer and a celebration of all women. The launch of its newest campaign also kicks-off the beginning of Women’s Month in all SM Stores nationwide; that means a special promotion for all Wednesdays of March, 10%off on all regular-priced items exclusive to all women! Sm Woman redefines homegrown fashion for the modern global Filipina, living up to its promise of being the Fashion for Every Woman.

For style updates, new products and upcoming promotions, follow SM Woman – @smwoman and @gtwbysm.

Leave a reply