Shopee Celebrity Club: Top Filipino Celebrities Collaborated Featuring #AvelxMatteo Denim Brand

It’s not often that local celebs collaborate on something, but Shopee Philippines helped make it happen! Celebrities like Matteo Guidicelli, Anne Curtis, Korina Sanches, Kris Aquino, Vice Ganda and others joined hands with Shopee in the launch of Shopee Celebrity Club!

To mark the launch of Shopee Celebrity Squad, Shopee will be offering exclusive deals and discounts across all celebrity stores from July 4 to 7. As a special treat, Shopee in collaboration with Grab Express will also offer same-day delivery to all celebrity stores for free!

Shopee Celebrity Club

Jane Lim, Director of Shopee Philippines, said, “Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favourite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to an even more exciting celebrity collaboration to come.”

The grand launch of Shopee Celebrity Club will feature exclusive offers, including a 20% storewide discount on selected celebrity shops from July 4 to 7. Celebrities featured in the debut of Shopee Celebrity Club include:
● Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics
● Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics
● Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
● Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
● Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
● Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels

Shopee Celebrity Club featuring AvelXMatteo denim brand

To add to the excitement, the kick off of Shopee Celebrity Club will also feature the launch of the highly anticipated apparel label AvelXMatteo by Filipino designer Avel Bacudio and actor Matteo Guidicelli. The denim brand will be exclusively available on Shopee from July 4.

“Avel x Matteo’s concept is about the quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I ’m finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.

“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers in the Philippines,” said Avel Bacudio.

Shopee Celebrity Club featuring AvelXMatteo denim brand

Beyond providing users with access to products by their favourite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live sessions. Stay tuned on Shopee’s Facebook page for a one-on-one Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee for more details on their products.

Don’t miss the chance to shop from your favourite celebrities on Shopee. For more information about Shopee Celebrity Club, visit https://shopee.ph/ShopeeCelebrityClub.

Download the Shopee app for free on App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored to the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion, and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015 and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce, and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology and is listed on the NYSE under the symbol SE.

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