SM Southmall’s Happiness Factory Now Open for Business

SM Southmall Happiness Christmas Factory
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It is finally the Holiday Season and SM Southmall celebrates the busiest time of the year with a Happiness Christmas Factory! Step into the futuristic workshop where Santa and his robo-squad “gifts” love to the world through instagrammable displays, a Selfie Room, and a gifting area care of SM Cares Bears of Joy; each bear bought will benefit the SOS Children’s Village. At the heart of the production is a 32-feet towering Christmas tree decorated with gears and hundreds of sparkling lights. The Happiness Factory is located at the mall’s Food Street Concourse. 

SM Southmall has more happiness in store for shoppers! Make sure to mark your calendars with these activities/events: 

South Yuletide Markets. The Christmas bazaar will have a display of different knickknacks and gifts you can take home to the family. The South Yuletide Markets are there for the holidays so check them out at the Event Center and South Yard (near Door 4).

Santa’s Here. Santa and the squad are visiting SM Southmall! Catch Santa by the Christmas centerpiece and the Outdoor Holidrive on December 24 – 25, 2 pm – 5 pm. Snap a photo and get a special treat! 

Take a trip to SM Southmall’s Outdoor Holidrive

Back by popular demand, SM Southmall is bringing back Outdoor Holidrive: an immersive Drive-thru Christmas experience! It will run from Nov. 4, 2022 – Jan. 8, 2023, at the mall’s West Parking Area. 

The drive-thru has four main attractions:  drive through Glee Town and the large Christmas displays, welcoming toy soldiers and snowmen will surely put a smile on your face! The Sweet Forest will satisfy any Southies’ sweet tooth with its giant dessert displays and festive elves. Find toys, gifts, and smiles at the Happiness Overload Station, and The Light Tunnels are surely a bright spectacle you wouldn’t want to miss


Wave at the Christmas characters from the comfort of your car or come hang out with the crew and try out other activities such as the Philippines’ first Donut Slide, Nitrodrift car racing, and more. 

The walk-in entrance to the Outdoor Holidrive is free. However, each ride and activity has its own fees; the Drive-thru Outdoor Holidrive has a purchase requirement of Php 2,500.00 worth of single or accumulated receipts dated from November 4, 2022, to January 8, 2023. Rides such as the Donut Slide, and Nitrodrift cost about Php 100 – 150 per turn.

Happiness Squad. Santa’s squad will be at the Outdoor Holidrive on all Sundays starting November 20 until December 24 – 25, 4 pm – 10 pm. Come and watch their special performances, be entertained, and they will definitely put you in a merry mood! 

Outdoor Holidrive, in partnership with VIYLine Group of Companies and URC, is open at the mall’s West Parking from Nov. 4, 2022 – Jan. 8, 2023, 4 PM – 10 PM. 

Co-Presented by: VIYLine Group of Companies, Dayzinc, and Nutri10 Plus
Official Media Partners: VIYLine Media Group and WhenInManila.com
In Partnership with: Jack ‘n Jill Cloud 9 Gold, Jack ‘n Jill Nips, Refresh Flavored Drink, Jack ‘n Jill Magic Junior, and Swiss Miss

Visit @smsouthmall on Facebook, Instagram, and TikTok for more information.

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