The complete line up of the Zenfone 3, ZenBook 3 and Transformer 3 Series has been launched last August 14th and it was the biggest tech event of the year held at the Sofitel Hotel Manila. Our jaws dropped at the beauty and awesome specs of each and every gadget presented and I was able to try most of them! The main launch was opened to the public, so you can imagine the jampacked venue with people all waiting for the big revelations!
“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS CEO Jerry Shen. “We deeply appreciate the loyalty and continued support from all our dealers, media partners and consumers in the Philippines.” added by Jerry Shen.
ASUS ZenFone 3: Agility. Beauty. Clarity.
Winner of the Computex 2016 d&i Award, the ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, the ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth.
The ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition. The ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity. It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger, and which unlocks the phone in just a fraction of a second.
ASUS ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 series and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody with an ultra-thin 4.2mm edge, and has a rear surface free of unsightly antenna lines.
The ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080), high-contrast Super AMOLED display with a wide color gamut of over 100% NTSC for rich, vibrant colors, even in harsh, outdoor lighting. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe is the world’s first smartphone to use the Qualcomm® Snapdragon™ 821 processor, Adreno™ 530 GPU, integrated X12 LTE modem, as well as up to 6GB RAM and 256GB ROM to deliver the best performance and capacity for demanding apps, games, and media.
The ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0-aperture lens, and four-axis optical image stabilization (OIS) for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features three-axis electronic image stabilization (EIS) for steady 4K UHD videos. Coupled with the ASUS TriTech autofocus system that automatically selects second-generation laser, phase-detection or continuous autofocus to provide accurate and near-instant 0.03-second focusing and subject-tracking, as well as exclusive PixelMaster 3.0 technology, the ZenFone 3 Deluxe captures truly stunning photos and videos.
The ZenFone 3 Deluxe has a built-in fingerprint sensor that is perfectly positioned on the rear of the phone to sit underneath the user’s finger, and which unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times, and a reversible, next-generation USB-C port.
ASUS ZenFone 3 Ultra: Unleashed. Unlimited. Unrivaled.
Winner of a Computex 2016 Best Choice Golden Award, ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity. ZenFone 3 Ultra also excels at audio with its two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™. Like the Zenfone 3 Deluxe, the Zenfone 3 Ultra will also have a finely-tuned ZenEar S earphones are also bundled with the unit.
ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra-slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with the same ASUS TriTech autofocus system as ZenFone 3 Deluxe. Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the display for the user’s finger to unlock it in just a fraction of a second.
ASUS ZenFone 3 Laser: The smartphone for photography enthusiasts
The ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.
The ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio. Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger.
ASUS ZenFone 3 Max: A premium smartphone with maximum battery life
The ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. The ZenFone 3 Max can also double up as a power bank to charge other mobile devices.
The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions.
ASUS ZenBook 3: The World’s Most Prestigious Laptop with Unprecedented Performance
The ASUS ZenBook 3 is the next-generation ZenBook. It has been completely redesigned with a gorgeous, ultra-sleek 11.9mm chassis that weighs a mere 910g. To achieve its amazing lightness without compromising strength, ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material that is 50% stronger than the standard alloy used in laptops. As well as being strong and light, this material is also supremely elegant and features the signature ZenBook spun-metal finish. The ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process is used to create stunning golden highlights on its diamond-cut edges.
The ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards — and 0.8mm key travel to deliver a comfortable typing experience. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support grants users an instant one-touch access—allowing them to sign in and unlock the ZenBook 3 quickly and securely without having to type their password or PIN.
The ZenBook 3 provides up to nine hours of battery life for all-day computing. When it’s time to recharge, fast-charge technology brings ZenBook 3’s battery up to 60% capacity in just 49 minutes.
ASUS Transformer 3 Pro: The World’s Most Versatile PC
The ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivaled performance with incredible portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity. The Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.
The Transformer 3 Pro is the world’s most versatile PC, with superlative expansion capabilities provided by a range of accessories that extend its functionality and performance to give users a new level of flexibility and convenience from a mobile device.
– ASUS Pen is a beautifully crafted writing and drawing stylus that detects 1024 levels of pressure for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with Transformer 3 Pro’s high-resolution camera and annotate them directly with ASUS Pen.
– ASUS Universal Dock is a hub that provides a full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD Card reader. It adds desktop-grade functionality to Transformer 3 Pro.
– ASUS Audio Pod is an entertainment accessory, with four powerful speakers that deliver amazing 360° virtual 5.1-channel surround-sound with rich, defined bass.
– ROG XG Station 2 is an external graphics card dock that gives Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready gaming powerhouse or workstation.
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.