Joybean – Newest Milk Craze But Healthier!

Joybean Pop Up Store Greenbelt

Have you heard the mantra – “Milk tea is life” or “Blood Type: Milk Tea” or seen it as a status on social media? A lot of people are addicted to milk tea, even lining up just to satisfy their cravings. But, did you know that there’s a new craze in town that’s equally delicious and addictive, but much healthier? Yes, it’s Joybean!

Last September 25, a new kind of joy by well-loved Singaporean soy milk brand, Jollibean opens its first pop-up store in Greenbelt, Makati City. Renamed for the international market as Joybean, this new concept offers a premium yet affordable, guilt-free, soy-based products with milk tea options to cater to our fellow Filipinos’ love for the popular Asian drink. It’s the freshest Singaporean concept in the Philippines to join BreadTalk, TWG, and Toast Box (now Nanyang).

Joybean Pop Up Store Greenbelt

Brought to the Philippine shores by Joybean Food Masters Corp., the launch of this newest milk craze was spearheaded by its President, Norman Raquel, the Chairman of the Board, Frederick T. Siy, and the Senior Vice President of Jollibean Foods Pte Ltd., Luis Daniel.

Healthier, vegan-friendly option for milk tea lovers

Joybean reveals its own take on this popular drink by introducing a milk tea line exclusive to the Philippine market.

Joybean Philippines
Present in the turnover ceremony are the following (from L-R): Norman Raquel, President, Joybean Food Masters Corporation; Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad; Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.


“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories,” said Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines.

Some of their recommended flavors are the Brown Sugar Soy Milk, Chocolate Joy Freeze, and Wintermelon Milk Tea. They taste just like your usual favorite drink, but with more health benefits. The drinks are made of soybean milk which is plant-based, and is a good source of protein so you won’t have to worry about compromising your diet. They are made of Grade A, non-GMO, and single variety IP Canadian soybeans. This makes it all vegan-friendly and does not contain any animal or animal by-products.

Joybean - Newest Milk Craze But Healthier

Apart from promoting hearty options, each drink comes with a sustainable straw made of bamboo, sugar cane, and coffee to help the environment. The food packaging is also eco-friendly and biodegradable. Joybean encourages its customers to help Mother Earth one sip at a time.

A full menu of freshly-made, on-the-go snacks to match your drink

Aside from the array of delighful drinks, Joybean comes with flavorful snacks to match your chosen drink.

Joybean - Newest Milk Craze But Healthier

You can order delicious pancakes in three variants; crispy, the Mee Chiang Kueh (traditional turnover pancake), and mini pancake rolls. They also have pudding and bean curd on the menu which one can enjoy individually or as a group with friends and family. 

“Everything is prepared fresh at the start of each day, and Joybean ensures these snacks contain no preservatives and no food colorings. They complement well with our soy milk drinks, plus they’re easy to consume and especially for the millennials who are in full swing.”

Joybean - Newest Milk Craze But Healthier

To take part in this new soy experience, drop by at Joybean’s booth located at Greenbelt 3 (across Seattle’s Best Coffee) and discover the new joy in soy! The second pop-up store will soon open in SM Fairview later this year.

For more info and updates on Joybean, LIKE https://www.facebook.com/JoybeanPH/

About Joybean
Joybean (Jollibean in Singapore) has been spreading joy with fresh and healthy soy products since 1995. Known in Singapore for bringing traditional drinks and snacks to convenient locations like shopping malls and MRT centers, Joybean aims to provide fresh, healthy, and premium quality soy-based drinks and snacks in a fuss-free and affordable advantage.

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