ORLY Launched New Gel FX Builder in a Bottle

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ORLY recently launched its newest innovation, the ORLY Gel FX Builder in a Bottle. Since ORLY is the leading nail polish brand worldwide, the company saw it fit to feature three amazing and very inspiring women who are well-known and well-respected in their own fields. These women are the perfect embodiment of uniqueness, strength as well as beauty and style.

The event emphasized the need for everyone to look closely at their own uniqueness, especially in this era where one is gauged by the optics of social media and celebrate distinctiveness to promote a kinder and a more loving look of oneself and others.

ORLY Beauty Builders with their portraits

Doctor Geraldine Zamora, whose strength and resolve to help her patients is known in the field of Rheumatology and Internal Medicine; Journalist Margaux Salcedo, with her crystal-clear narrative of events and places in her weekly column; and compleat Actor Pinky Amador whose talent is well-known globally, were invited to join ORLY International Vice President for Sales, Nadia Deering, in discussing the importance of women helping other women thrive in their particular areas of expertise.


The all-white afternoon tea party last Tuesday, 19 February, at the Marco Polo Hotel also served as the launch of ORLY’s newest innovation, the ORLY Gel FX Builder in a Bottle. The product is an effortless, all-in-one, brush-on builder application that offers flawless and more natural looking nail extensions.


Elsbeth Schutz, ORLY Ambassador, was also present to train professional nail technicians who will be the primary users of the new product. “For over forty years, we have delivered quality without compromise at great value and we’d like to keep that streak going with the Builder that hopes to disrupt all the nail care offerings of today,” she said.

“Compared to Acrylic or Hard/ Soft Gel, the Builder allows for an easier application, has flexible strength that eliminates painful cracking, and follows a fuss-free soak-off removal that actually protects your natural nails and allows them to grow,” she furthered.


Deering gave a style report on nail care trends and top polish colors this 2019, with the nude tones getting a shimmer and glitter upgrade and the bolder colors of Vibrant Reds and Aqua Blues being a staple of everyone’s Summer wardrobe. Light Coral and Iridescent Pearl also make its usual rounds, renewing a fresh take on a new season.

ORLY has built its heritage on leading through innovation and their continuous effort in reinventing the game puts them at the forefront of building beauty and style for generations to come.

For updates on ORLY and its products, check the Facebook page at https://www.facebook.com/orly.ph/

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